Wednesday, 4 May 2016

'Paper Hearts, Volume 3: Some Marketing Advice', by Beth Revis

Title: Paper Hearts, Volume 3: Some Marketing Advice (Paper Hearts #3)
Author(s): Beth Revis
Release Date: 31st December 2015
Publisher: Scripturient Books
Genre: Writing Craft
Source: Publisher

Synopsis:
Help readers discover your work.

Once your book is out there, you realize that the most difficult thing about publishing is actually getting read. For the novice author looking to find actionable methods of gaining exposure, this volume will provide a foundation for marketing that will help kickstart any writing career.

Practical Advice Meets Real Experience

After the book is published, your job as a writer isn’t done. Paper Hearts will help you:

-Find Balance between Art and Business
-Develop an Online Presence
-Examine and Exploit the Way People Buy Books
-Set Up Basic Tools for Communication
-Discuss Best Practices to Get Reviews
-Analyze What’s Worth Your Time & Money
-Develop Live and Online Book Tours & Events
-Host Live Events, Even if You’re an Introvert

…And much more!

BONUS! Includes a list of the most common social media outlets and the best practices for authors to use them and reach readers.

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{Review of 'Volume 1'}        {Review of 'Volume 2'}

Most writers will assume that the most arduous part of their job is to finish a novel. Others will think that it is getting an agent, or to get a manuscript sold to a publishing house.

There are so many steps to the publishing industry that, sometimes, the marketing gets relegated to an afterthought when it is in fact as or more important than any of the stages that come before.

And that is what this book is all about.

As someone that is still so early in the drafting process, I have spent quite a lot of time researching writing and the publishing industry, but I never seemed to really go into what comes after a book is published, and how much an author is still involved in helping their book become a success. I had assumed that marketing a book would be something that only authors pursuing self-publishing would have to worry about, and that is one of several misconceptions this book clears away.

Even though I won't have a practical use for the advice that 'Paper Hearts: Volume 3' has to offer for years to come, it was still the most informative and enlightening of the trilogy. While a lot of what's out there on offer regarding publishing advice seems to stop at publication, here Beth Revis bursts that bubble that getting a book published is the pot of gold at the end of the rainbow and you are then free to collect your reward. No, mister. Unless you want to be a 'one hit wonder' (and a pretty bad one, if you're not willing to promote your book) and have no wish to establish yourself into a career as an author, you should start learning about what is expected of authors upon publication, and I really feel like I can form a complete picture of what that actually is now.

While a traditionally published author can count on their publishing house to do some of the leg work (even just having a book published under their name is a huge marketing tool), authors are expected to chip in. Beth goes in length into what both sides of the line will be in charge of doing, and I feel like this book should be a must read for any author that is approaching publication. In the past year or so I have seen quite a lot of authors rolling up their sleeves and going out there to promote their books so this would be a handy guide for writers to know not only what are the best things to do, but also what is a waste of money and time and what your publisher will do for you (so you do not step on their toes).

Still, I believe this will be of greater use for authors aiming to self publish their work. While most of the advice included in this book is applicable to both sides, a self published author has to do all the work themselves, so this really goes dows to the basics. A more tech-savvy person will probably feel the need to skip over the chapters on all the different social networks that an author can use and web and graphic design, but I actually appreciated that Beth Revis does not assume that everyone knows what Twitter and Goodreads are and, more importantly, how they should be using them as authors.

With so many scam companies surfacing on the internet taking advantage of the dreams and hopes of aspiring authors every step of the way, this book goes through what you should consider as warning signs and what you should definitely avoid. It's not only the self publishers that need worry about being wronged, and these people might come from where you least expect it. Again, people that feel comfortable on the internet might think they know what this is all about but it is never too late to learn, from an author that has been both self and traditionally published, where the danger lurks and just how it will aim for your bank account.

The section on author events was also very enlightening. As a reader and blogger I have been on the 'receiving' end of going to signings and participating in blog tours, but I wasn't that aware of just how much work goes on behind the scenes. Considering all this and how authors still need to find the time to write more books and therefore achieve a balance between promoting previous work and launching the next, as an aspiring author I believe this is a very extensive and comprehensive guide that removes some of the 'glamour' people might believe covers being an author and truly prepares writers in the best way possible for what is to come.

'Paper Hearts, Volume 3: Some Marketing Advice' might be something you believe you will not need until after publication but, regardless of what stage you are currently on in your journey from draft to shelves, this is a guide that you shouldn't in any way ignore. A definite recommendation for anyone that is not only aiming to be a published author, but also a successful one!



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